University of California, Los Angeles
Bachelor of Arts
Psychology & Sociology
Psychology
Deep understanding of consumer behavior, decision-making processes, cognitive biases, and motivational drivers. This foundation directly informs customer-centric marketing strategies and user experience design.
Sociology
Insights into social dynamics, group behavior, cultural trends, and organizational structures. Essential for building high-performing teams and understanding market segments at a societal level.
How This Education Drives My Work
Customer behavior prediction and segmentation
Team dynamics and culture building
Cross-cultural marketing strategy
Stakeholder influence and persuasion