Experience | Donya Mogadam

02 / Experience

Professional
Journey

Two decades of transformative leadership across telecommunications, SaaS, direct-to-consumer, and professional services.

2014 — 2026

AT&T

Dallas, TX

Director, Wireless & Broadband Product Marketing

Owned enterprise scale product marketing strategy and execution for $1B+ wireless and broadband portfolio across fiber, fixed wireless and mobility products; led a team of up to 12 across strategic lifecycle programs, Go-to-Market and Retention.

Led programs generating $1.1B+ in annual revenue, $45M ACV, and $32M in incremental monthly revenue
Reduced offer spend by $15M per month with no negative churn impact
Delivered $72M in cost savings through advanced segmentation
Increased product adoption 125% YoY and reduced churn 24% YoY
Architected AI-driven solutions saving 8,000 customers per month
Managed diverse teams for 15+ years
$1.1B+ Revenue AI/ML Solutions Digital Transformation Team Leadership Omnichannel

Director, Customer Experience & Retention

Owned retention and customer lifecycle strategy for flagship beauty and wellness brands including Proactiv, Meaningful Beauty, and WEN.

Increased customer lifetime value through onboarding and CLM optimization
Delivered $4–$5 LTV increases through redesigned customer journeys
$4-5 LTV Increase CLM Optimization D2C Strategy
2011 — 2013

Guthy-Renker, LLC

Santa Monica, CA

2006 — 2011

j2 Global Communications

Los Angeles, CA

Marketing Manager, Retention

Led acquisition, CRM, and retention strategy for $40M enterprise SaaS product (eFax Corporate).

Expanded upsell and cross-sell programs
Increased revenue per user and product adoption
$40M SaaS Product CRM Strategy B2B Enterprise

Product Marketing & Loyalty Lead

Led product marketing, brand loyalty, and go-to-market strategy for a 14,000-member MLS organization.

Launched multiple revenue-generating platforms
Secured $75K in new sales with sustained retention
14,000 Members $75K New Sales GTM Strategy
2004 — 2006

The MLS

Los Angeles, CA

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Resume

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PDF format · Updated 2026