03 / Impact
Data-driven outcomes that demonstrate the tangible value of strategic product marketing leadership.
Annual Revenue Led
Churn Reduction YoY
Cost Savings Delivered
Product Adoption Increase
By The Numbers
$45M
Annual Contract Value
Generated through strategic lifecycle programs
$32M
Incremental Monthly Revenue
From optimized product marketing initiatives
$15M/mo
Offer Spend Reduction
With zero negative churn impact
8,000
Customers Saved Monthly
Through AI-driven conflict identification
76%
Treatment Cost Reduction
Via propensity modeling integration
62%
Call Rate Reduction
For highest-risk White Glove customers
16-29
BPS Churn Improvement
Across CLM speed upgrades and Mover programs
$2M/mo
Digital Cost Savings
From automation initiatives at inception
21%
Care Callback Reduction
Through post-order journey redesign
Key Achievements
Directed $1B+ wireless and broadband portfolio across fiber, fixed wireless, and mobility products
Architected AI solutions identifying order conflicts, saving 8,000 customers and $32M monthly
Built and led teams of up to 12 for 15+ years, recognized for collaborative, high-performing culture
White Glove programs reducing churn 16 bps and call rates up to 62% for highest-risk segments
20+
Years of Impact
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