Expertise | Donya Mogadam

04 / Expertise

Core
Competencies

A comprehensive toolkit built over two decades of enterprise marketing leadership, digital transformation, and team development.

Enterprise Strategy

Omni-channel product marketing strategy and go-to-market execution for $1B+ portfolios across fiber, fixed wireless, and mobility products.

GTM Planning Portfolio Management Market Positioning

Revenue & P&L

Revenue growth, pricing optimization, and P&L ownership across wireless and broadband with proven $1.1B+ annual revenue leadership.

Pricing Strategy P&L Management Revenue Optimization

Customer Lifecycle

CLM, retention strategy, segmentation, and churn reduction through advanced analytics and propensity modeling.

Retention Segmentation Journey Mapping

AI/ML Marketing

Digital and AI/ML-driven marketing transformation with predictive propensity modeling, reducing treatment costs by 76%.

Machine Learning Predictive Analytics Automation

Brand Loyalty

Brand loyalty and affinity programs, white glove customer experience design for highest-risk customer segments.

Loyalty Programs White Glove CX Affinity Marketing

Cross-Functional Leadership

C-Suite advisory, team building, mentorship, and culture development for 15+ years with teams up to 12 members.

Team Building Mentorship C-Suite Advisory

Digital Transformation

Multimodal digital intercept strategies across web, IVR, outbound, and hyperlocal targeting with 4-7% engagement lift.

Omnichannel IVR Strategy Hyperlocal

Advanced Analytics

Predictive and propensity modeling, MarTech stack management, CDP integration, and data-driven decision frameworks.

Propensity Modeling CDP MarTech

SaaS & Subscription

Deep expertise in SaaS product marketing, subscription business models, CRM strategy, and recurring revenue optimization.

SaaS Marketing Subscription Models CRM

Tools & Technologies

Technical Proficiency

MarTech Stacks

CDP Platforms

Salesforce

Adobe Analytics

Google Analytics

Tableau

A/B Testing

Attribution Modeling

Marketing Automation

Data Visualization

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My Academic Foundation

Learn about the educational background that informs my customer-centric approach to marketing leadership.

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Resume

Download My Resume

Get a comprehensive overview of my experience, skills, and achievements in product marketing leadership.

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PDF format · Updated 2026